Class Room PPC Training In Dilsuknagar

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PPC Training Course Structure:

  • What is Paid Marketing
  • Benefits of Paid Marketing
  • Paid Marketing Channels
  • Paid Bidding Strategies
  • Direct Campaign Vs. Branding Campaign
  • Account Creation
  • Billing Methods
  • AdWords Interface Tour
  • Basic AdWords Terminology
  • Recent updates in AdWords
  • Account structure in AdWords
  • AdWords Account Limits
  • Types of Campaigns
  • Search , Display, Shopping, Online Video
  • Location Settings
  • Language Settings
  • Networks and Devices
  • Bidding Strategies
  • Budget Settings
  • Ad Scheduling
  • Ad Extensions
  • Ad delivery and Ad Rotation
  • Ad groups Structure
  • Example Adgroups
  • Keyword Match Types
  • Broad Match
  • Phrase Match
  • Exact Match
  • Negative Match
  • Broad Match Modifier
  • Keyword Planner
  • Keyword Research Process
  • AdWords Auction
  • What is Ad Rank
  • What is Quality Score
  • Factors affecting QS
  • Actual CPC
  • Relation between QS and CPC
  • Types of Bidding
  • Flexible Bidding strategies
  • Structure of Ad
  • Types of Ad Position
  • Character Limits
  • Landing Page Quality
  • Best and Worst Ads Examples
  • Guidelines for Ads Creation
  • Location
  • Site links
  • Call
  • App
  • Reviews
  • Call Extension
  • Call out Extension
  • Filters and Segments
  • Column Customization
  • Search Terms
  • Auction Insights
  • Keyword Reports
  • Automated Rules
  • Keyword Diagnosis Tool
  • Dimensions Tab
  • What is Conversion
  • Types of Conversions
  • Implementing Conversion Tracking
  • Conversion Reports
  • Practical Case Study
  • ROI Calculation
  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Types of Targeting
    • Keyword Based
    • Interest and Remarketing
    • Topics
    • Placements Targeting
    • Demographics
  • Ad Formats for Display Network
  • Display Ad Builder
  • Display Planner Tool
  • Remarketing Campaign
  • Dynamic Remarketing
  • Mobile Apps Campaign
  • Mobile Ad Formats
  • Importance of Video Marketing
  • Setting a Video Campaign
  • YouTube Targeting Methods
  • Bidding Types
  • Type of YouTube Ads
  • Reporting and Analysis
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Product Groups
  • Ad Formats
  • Reporting and Analysis
  • Opportunities
  • Change History
  • Account Access Levels
  • Display Planner
  • Ad Preview and Diagnosis
  • My Client Center
  • AdWords Certification Exams
  • Exam Format and Pass Percentage
  • Sample Exam Questions
  • PPC Interview Questions
  • Exam Guides in PDF