Class Room Digital Marketing Training

digital marketing

Digital Marketing Course Syllabus

  • Basics of Marketing
  • What is Digital Marketing?
  • Comparison of Traditional and Digital Marketing.
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital marketing platforms
  • Digital Marketing strategy for websites
  • Career opportunities in digital marketing
  • Types of Websites
  • Basics of HTML/CSS
  • What is Java Script
  • What is CMS?
  • Why WordPress CMS?
  • WordPress Installation on Server
  • Understanding the Dashboard
  • Changing the default Settings
  • Installing and customizing themes
  • Content management in WP
  • Creating categories, pages and posts
  • Adding a menu to the website
  • Adding widgets to the website
  • Installing useful plugins for site features
  • SEO specific plugins
  • Introduction to SEO
  • How Search engines work?
  • Search Engine Algorithms and Updates
  • Google Webmasters Tools
  • Keyword Research Process
  • Competition Analysis
  • On page Optimization strategies
  • Off Page Optimization [Link Building Techniques as per 2015 standards]
  • Local SEO Strategies
  • Penguin & Panda update recovery process
  • Reports and SERP Management
  • Introduction to Paid Marketing
  • Google AdWords account and billing settings
  • Types of Campaigns
  • PPC Campaign Setup
  • AdGroups and Keywords setup
  • Bidding strategies
  • AdRank, Quality Score Optimization
  • AdWords Ad Formats
  • Ad Extensions
  • Shopping Campaigns
  • Dynamic search campaigns
  • Display Ads Campaigns
  • Remarketing campaigns
  • Mobile Apps marketing
  • Video Marketing
  • AdWords tools
  • MCC Account
  • AdWords Editor Tool
  • Conversion tracking
  • AdWords certification exam
  • Introduction to social media marketing
  • Facebook marketing
  • Facebook advertising
  • YouTube marketing
  • Twitter marketing
  • Google+ marketing
  • LinkedIn marketing
  • Pinterest marketing
  • Stumble Upon
  • Document Sharing Site
  • What is Email Marketing
  • Benefits of email marketing
  • Basic terminology in email marketing
  • Email Marketing Softwares
  • Building email marketing strategy
  • Building subscriber lists
  • Designing Newsletters
  • Types of Campaigns
  • Reports and analysis
  • What is Online reputation management
  • Why business needs online reputation
  • Case Studies of Brands
  • Focus areas in ORM
  • ORM strategy
  • Tools for ORM
  • Online money earning strategies
  • Success stories of online entrepreneurs
  • Planning a website for Adsense
  • What is Adsense?
  • Types of Bidding
  • Implementing Ads in a Website
  • What is Affiliate Marketing
  • Types of Affiliate Marketing
  • Making Money using Affiliate Marketing
  • Popular Affiliate Networks
  • Purpose of website analytics
  • Tools for website analytics
  • Installing Google Analytics in website
  • Basic terminology and KPI’s
  • Reporting and Analysis
  • Goals and Funnels
  • Segmentation and Filters

Benefits

  • Our trainer is experienced digital marketing strategist with 8+ years of experience.
  • Training by AdWords Certified Professional with Search and Display Specialization.
  • In depth subject with live case studies and live project.
  • AdWords Certification Exam after the course100% Placement assistance after the course
  • Sample resume will be provided
  • Sample Interview questions will be provided
  • Free eBooks for all modules
  • Course completion certification
  • Latest updates from our blog and Social Media Platform
  • Intern ship for selected students.
  • Live project after completion of the course.